Fifteen years solving product problems. Now solving product content.

My career started in industrial design, which means user-centred thinking is genuinely how I approach problems — whether the end user is a customer navigating a distributor platform, a sales rep looking for a spec sheet, or a business leader trying to make sense of their product data.

Over the past fifteen years I've worked inside product businesses — first as a designer, then as a product manager, and most recently leading enterprise data and platform initiatives at Capsa Healthcare, one of the largest healthcare technology companies in North America. That's where I built a PIM platform covering 15,000 SKUs, designed from scratch using Airtable with Salesforce integration and an AI chatbot — the kind of practical, no-code infrastructure that JAX Product Content Solutions is built to deliver for businesses at every scale.

Why I started JAX

The product content problem isn't unique to Capsa. I've seen the same pattern across every product business I've worked in — inconsistent data, scattered content, sales teams wasting time on information they should already have, and distributors left to guess. The tools to fix it properly exist. Most businesses just don't know how to connect them.

JAX Product Content Solutions exists to close that gap — bringing senior-level product and data thinking to the content supply chain challenges that growing product businesses face every day.

What that means in practice

Every engagement is led by me directly. No account managers. No junior team members doing the work after the pitch. The experience and thinking you see here is what you get — applied to your product range, your channels, and your specific commercial challenges.